Call us on 0800 464 3677

Privacy Policy

This privacy policy was last updated on 16th June 2020.

This policy describes how we collect, use and look after the information you provide us when you enquire about and use our services either direct or via a third party. This policy may change from time to time as our processes change over time, which will be reflected in this document.
The pages within this website are intended for use by UK residents and businesses only and refer to UK products.

Who we are

Company details and regulation
Mortgage Advice Bureau Later Life is a trading name of Key Retirement Solutions which is authorised and regulated by the Financial Conduct Authority.
Key Retirement Solutions is a limited company registered in England No 2457440 with its Head Office at Key Retirement Solutions, Baines House, 4 Midgery Court, Fulwood, Preston, PR2 9ZH. Our Information Commissioner’s Office registration number is Z5581481.

Key Retirement Solutions is part of the Key Group.

In this privacy policy references to "we", "us" and "our" are to Key Retirement Solutions trading as Mortgage Advice Bureau Later Life. References to "our website" or "the website" are to

What information we collect and how

The information we collect includes:
  1. Any personal details you knowingly provide us with through any means including forms and email, such as name, address, telephone number etc.
  2. Your IP address, browser type and browsing activity whilst on our website. Your IP address is a string of numbers unique to your computer that is recorded by our web server when you request any page or component on the website.
  3. We also store information about you using cookies (files which are sent by us to your computer or other access device) which we can access when you visit our site in future. We do this to recognise you and your preferred settings, and it saves you from re-entering information on return visits to the site. If you want to delete any cookies that are already on your computer, please refer to the instructions for your web browser to locate the file or directory that stores cookies. Our cookies will have names such as Information on deleting or controlling cookies is available at the About Cookies website & You can view our full cookie policy here.

What we do with your information

Any personal information we collect about you will be used in accordance with the data protection laws. The details we collect will be used:
  1. To process your enquiry.
  2. To personalise content on our website.
  3. To tailor our services better to your needs.
How we use your data Lawful basis
To provide you with the services you have requested This is necessary for the performance of the contract to provide the services you have requested.
We use cookies to monitor website usage to improve our online services for you This is in our legitimate interests to improve our services.
To run our business in an efficient and proper way. This includes managing our financial position, business capability, planning communications, corporate governance and audit. This is in our legitimate interest to fulfil our legal and contractual duties efficiently.
This is necessary to comply with the legal and regulatory requirements that apply to us.
We will not use such personal data for any other purpose including marketing. We will only provide this data to other parties in line with this privacy notice. All of our data is held securely in keeping with ISO27001 standards (see section Protecting your information).  

Processing information from a Third Party

Where your personal information is passed to Key Retirement Solutions by one of our Appointed Representatives trading as Mortgage Advice Bureau Later Life, we act as data processor and use your information, including special category (health) data, to provide and administer a recommendation and any application for equity release. We process your information on behalf of the firm trading as Mortgage Advice Bureau Later Life of whom you are a customer.

We will not use personal information provided to us in this manner for any other purpose including marketing. We will only provide this information to third parties in line with this privacy notice. Your information will be retained by us in accordance with our data retention policy (see section How long we will keep your data). All of our data is held securely in keeping with ISO27001 standards (see section Protecting your information).

Disclosing your information

Here’s when we disclose information about you
  • When we (or any 3rd party acting on our behalf) are legally compelled to or have a duty to the public to disclose information.
  • When disclosure is made at your request or consent.
  • To the Mortgage Advice Bureau group of companies to provide support for client servicing.
The FCA regulates all financial services business; if the FCA or any other regulatory body asks for access to customer records we would provide this information.
We may also share your personal data with other members of the Key Group in order to run our business in an efficient manner including for corporate governance or audit purposes.

How long we will keep your data

Any personal data you provide to us during the course of an enquiry will be deleted from our systems within 2 years.
Data processed to provide and administer a recommendation and any application for equity release will be retained indefinitely.
These retention periods also apply to the personal data of third parties acting on behalf of a customer and eligible complainants.

Your rights

You have the right to:
  • request a copy of any information that we currently hold about you and ask us to correct or delete this. 
  • restrict or object to processing of your information.
  • the information we hold in our systems about you to be provided to you or another Data Controller in a machine readable format.
Where you have provided consent for us to process your data, you have the right to withdraw the consent for the processing of that data.
If you believe that we are not processing your information correctly you should contact our Data Protection Officer at the above address. If you are not satisfied with our response you have the right to take your complaint to the Information Commissioner’s Office (

Protecting your information

We are committed to protecting the confidentiality and security of your information.  As such any information collected via our website is encrypted and delivered to us through a secure environment and protected using robust security methods. Key Group maintains a comprehensive information security management system which ensures industry standard technical and administrative controls are in place for the protection of customer data.
Please note that there is no guarantee that any email sent will be received, or that the contents of any such email will remain private or unaltered during Internet transmission. For this reason we will not include any of your personal information by email without your prior permission, but will usually respond to your enquiries by telephone or post. If you have any such concerns, you may prefer to telephone or write to us instead. We accept no liability for any damages you or others may suffer as a result of the alteration or loss of confidentiality of any such information.

We reserve the right to monitor the use and content of emails which are sent from and received by us for the purposes of ensuring compliance with our own email policy, and identifying and taking action against unlawful or improper use of our systems, including, but not limited to, spoofing, the transmission of computer viruses and a denial of service attack.

Other websites

 This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.



Copyright and Trademark

© 2020 Key Retirement Solutions Ltd. Copyright in the pages of this website, in the screens displaying the pages and in the information and material contained therein and their arrangement, is owned by Key Retirement Solutions Ltd unless otherwise indicated. Mortgage Advice Bureau Later Life is a registered trademark of Key Retirement Solutions Ltd. Reproduction of the pages of this website in whole or in part without the prior written consent of Key Retirement Solutions Ltd is strictly prohibited unless carried out for private, non-commercial viewing purposes.


Whilst we take all reasonable steps to ensure this website is always accessible we will not be held liable if, for any reason, the website is unavailable for any period. We may also have to suspend access to the website for routine or emergency updates and maintenance, but we will endeavour to keep any disruption to a minimum.

In addition we cannot warrant that this website will be free of viruses or defects of any description and we will not be held responsible for any technical problems you may suffer as a result of your use of this website.

Third party websites

This website may contain links to websites operated by third parties. The responsibility for the operation, content and cookie policies of those websites rests solely with the organisation identified as controlling the third party website and will be governed by separate terms and conditions. Links are provided for convenience and inclusion of any link does not imply endorsement in any way of the site to which it links. We accept no responsibility or liability for the contents of any linked website.